Privacy Policy

1. Introduction

As a matrimonial service, we necessarily handle sensitive personal information so that Members can find a suitable marriage partner. We act as a Data Fiduciary under the DPDP Act and are committed to collecting only what we need, using it fairly, and keeping it safe.

2. Data We Collect

• Identity & profile: name, gender, date of birth, photos, height, marital status, education, profession, religion, sect, community and mother tongue.
• Contact: email address and mobile number (verified by OTP).
• Partner preferences: the criteria you set for matches.
• Usage data: device, browser, IP address, and how you interact with the platform.
• Payment data: processed by third-party gateways — we do not store full card or bank details.

3. How We Use Your Data

• To create your profile and show you relevant matches.
• To verify your identity and keep the community genuine and safe.
• To enable communication between interested Members.
• To process payments and provide customer support.
• To send service updates and, with your consent, relevant notifications.
• To comply with legal obligations and prevent fraud or misuse.

4. Consent

By registering, you give your free, informed and specific consent to the processing described here, as required by the DPDP Act. Where you create a profile for a relative or ward, you confirm you are authorised to share their data and have obtained their consent. You may withdraw consent at any time by deleting your profile or contacting us.

5. How We Share Data

We never sell your personal data. We share it only:

• With other Members, to the extent your profile visibility settings allow.
• With trusted service providers (hosting, SMS, payment gateways) bound by confidentiality.
• With authorities where required by law, court order, or to protect the safety of Members.

6. Profile Visibility & Your Controls

You decide how much you reveal. You can blur or restrict your photos, hide your profile, and control who may contact you. Your contact number is not shown publicly.

7. Data Security

We use reasonable security practices — including encryption in transit, access controls and secure hosting — consistent with the SPDI Rules, 2011. In the unlikely event of a personal data breach, we will notify the Data Protection Board and affected Members as required by the DPDP Act.

8. Data Retention

We keep your data only as long as your account is active or as needed to provide the service. When you delete your profile, we erase or anonymise your personal data within a reasonable period, except where retention is required to comply with law.

9. Your Rights

• Access a summary of the personal data we hold about you.
• Correct or update inaccurate or incomplete data.
• Erase your data by deleting your account.
• Withdraw consent to processing.
• Grievance redressal and the ability to nominate another person to exercise your rights.

10. Cookies

We use cookies and similar technologies to keep you logged in, remember preferences, and understand how the platform is used. You can manage cookies through your browser settings.

11. Minors

The platform is strictly for adults of legal marriageable age in India (21 for men, 18 for women). We do not knowingly collect data from minors. Any profile found to belong to a minor will be removed.

12. Grievance Officer

For any privacy concern or data-rights request:

13. Changes to This Policy

We may update this Policy from time to time. Significant changes will be notified to you, and continued use means you accept the updated Policy.

14. Contact Us

Questions? Write to privacy@rishtaassist.com.